Quadrant IIEnable doing the previously impossible
Coach
Challenge & push
“What could I not do before but have always wanted to?”
Building your own prototypePublic speaking practiceNew strategic capabilities
AI as capabilities builderCoach
How audacious leaders root AI in their organization’s mission — and audition AI for one of four roles, by job to be done. Stop asking “How should we use AI?” Start asking “What can we finally become?”
Explore the framework →Plot any activity across two axes — the depth of meaning required in the work, and how uniquely your expertise is needed to do it. The quadrant tells you which AI role belongs there.
Challenge & push
“What could I not do before but have always wanted to?”
Protect & make space
“What is deeply meaningful and I find purpose in being present and in the friction?”
Automate, delegate or eliminate
“What routine work could I fully hand off if I trusted the output?”
Lighten the load
“What do I have unique expertise in, but not meaning — and would be happy to teach and hand off?”
What each role demands of your organization — the levers, artefacts, tools, risks, and skills to develop.
Start with your organization's mission, expertise, and the jobs to be done. Plot them across the matrix — your map stays stable even as the AI tools keep changing.
Take the assessment →For each job to be done, audition AI candidates for the right role: Coach, Bodyguard, Apprentice, or Partner. Pick the model that fits the moment — don't use one AI for everything.
Design the rituals, norms, and guardrails that enable your organization to operate sustainably within the framework.